What’s a patient? A sick person who receives care, right? Yes, and also no. That verb “receive” is outdated. Younger generations aren’t content to simply receive care. Increasingly, they expect to design the experience more or less for themselves. Gen X, Millennials and forward-thinking Boomers approach care as a transaction. What does this mean for providers? Here’s quick look at the very different generations in your population.
The big news...