For decades Baby Boomers and Generation X have viewed blue chip stock as bedrock—solid, low-risk, and essential to a balanced portfolio. But that changes with Millennials. In their 20s and early 30s now, Millennials seldom invest.
Only one in three owns stock (one in five among younger Millennials. (1) Forty percent of Millennials prefer cash over stock for long-term savings, and only 1 in 10 Millennials say they would use a raise at work to invest in the market. (2)