38 Killer Strategies You Can Use to Crush Gen Conflict Now!

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Amy Lynch

Generations Expert + Idea Warrior + Entrepreneur

Category: Gen Z

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Gen Z and Manufacturing

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Posted by Amy Lynch at Wednesday, August 19, 2015
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The Gen Z Mystery

Research about Gen Z -- also called Homelanders, iGen, Gen Edge and Globals -- is still emerging, but all indications are that they are sturdy, resourceful and willing to work. Consider this comparison chart. Before you jump for joy, consider the questions below. Every generation has its strengths and its weaknesses, and Gen Z is no exception. What will Z attributes mean for your organization? Questions to Consider If Edgers are more... Read More
Posted by Amy Lynch at Wednesday, August 12, 2015
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2015: The Generations Shift

This is a year of massive demographic changes. Shift One : Millennials inch ahead of Boomers in the workforce. Ms outnumber Booms by about 2%. Not a big margin yet, but growing quickly. Shift Two : Boomers are working, staying longer, so 3 generatins are basically even-steven in numbers. Booms, Gen X and Millennials all number right around 50 million each. The good news? Boomer vision, Gen X efficiency and Millennial innovation are all at your disposal. The... Read More
Posted by Amy Lynch at Wednesday, August 5, 2015
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Why a Generations Keynote?

“Why would I come to your generations keynote?” a friend asked me. “I already know I’m a Boomer, so what’s the point?” I considered my friend—a successful realtor, energetic, all over FaceBook and Twitter. “Is there an age group you just don’t like as clients?” I asked. “I like everybody,” she said. Then she paused. “But there’s this thing some people do that drives me crazy.” She... Read More
Posted by Amy Lynch at Wednesday, July 29, 2015
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What's in a Name? Gen Edge

Move over Millennials. There's a new kid in town. Recently demographers and gen theorists documented a clear shift---distinct behaviors and attitudes that signaled the start of a new generation. Technology plays a role here. For people 19 and under, digital relationships and multi-tasking on five screens at once are the norm. In fact, many of them were read "Goodnight IPad" rather than "Goodnight Moon" at bedtime. Now the question -- what to... Read More
Posted by Amy Lynch at Wednesday, July 22, 2015
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Gen Z Kids Are Like Their Great-Grandparents. Here's Why.

Alas, it’s the Millennials’ turn to feel old. Gen Z (also called Homelanders or GenEdge) is coming of age. The oldest Zs turn 22 this year.  They are the newest employees and interns in your company and the youngest people who buy what you sell. Zs are the kids in your house, teens at the mall, students in our classrooms, your nieces, nephews, and grandkids. Here’s the surprise. Gen Z shares generational DNA with their grandparents and... Read More
Posted by Amy Lynch at Wednesday, July 8, 2015
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Gen Z: Your Interns Are Different This Year.

Meet your interns. They expect to work hard for success. They're realists, not optimists. They want to build things--like, with their hands . They're compliant rather than collaborative, and they focus on the future rather than expecting rewards today. This is GenEdge (also called Gen Z), and they are a big change from the Millennials who preceded them. If you haven't noticed differences yet, you soon will.  Born between 1995 and 2010,... Read More
Posted by Amy Lynch at Wednesday, April 29, 2015
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Gen Z is Here. And They Don't Blink.

The oldest Gen Zs are 21. They're on the job, in the market, in our families--and they are not mini-Millennials. A few years made a big difference--in fact, a generation's worth. Here's how.  Read More
Posted by Amy Lynch at Wednesday, November 12, 2014
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Marketing to Mini-Makers

Were still learning about Gen Z, born between 1995 and 2010, but the race is already on to engage this generation of digital, resourceful realists.  If not to sell to them directly, then to influence them to, in turn, influence their Gen X parents to view brands favorably. Why the imperative to create brand relationships with kids still in elementary and middle school? One reason. Their first language is digital. As true digital natives (they don’t remember... Read More
Posted by Amy Lynch at Wednesday, September 24, 2014
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