Diverse teams get better results. They bring home more sales, more customers, more profit and more innovation.
But this is completely counterintuitive.
Working with people who are like us feels more effective. On a homogenous team, people understand each other quickly, and collaboration flows smoothly. The sameness gives us the sensation of progress.
In reality, friction adds value. For example, more diverse juries weigh cases more deeply. When homogenous teams are join...