38 Killer Strategies You Can Use to Crush Gen Conflict Now!

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Amy Lynch

Generations Expert + Idea Warrior + Entrepreneur

Category: Homelanders

Whatcha Gonna Call Gen Z?

Many factors shape a generation – the economy, the political scene, parenting trends, educational methods and big turning-point events like the Kennedy and King assassinations, 9/11 or The Great Depression. A new generation is created when several elements like those above come together and create a clear shift in the national mood—from passionate to cynical maybe or, more recently, from cynical to urgent.  Right now, we’re watching those... Read More
Posted by Amy Lynch at Tuesday, August 22, 2017

Gen Z and Politics

Many members of Gen Z are still in middle school, but the eldest are flooding into college, the workplace and the voting booth. They have clout already. Born with Their Eyes Open A realistic bunch, Zs approach adulthood after wading through years of terrorist attacks, financial meltdowns, racial and religious conflict, and entrenched political divide. This has made them fairly pessimistic. Forty percent of Gen Zs think the world is becoming a worse place. Only 20 percent believe... Read More
Posted by Amy Lynch at Monday, July 17, 2017

Gen Z May Drive You Cray Cray. Here's Why.

Gen Z employees are fast. They expect to work hard. They know the value of a dollar. What could go wrong? Here's the  tea . (Z slang for the gossip, the real dirt). Trained by Tech Your biggest challenge with Gen Z employees may well be the challenge their teachers and professors have been facing for years: lack of focus. These digital natives grew up reading Goodnight IPad rather than Goodnight Moon at bedtime. By elementary school, they were... Read More
Posted by Amy Lynch at Thursday, May 11, 2017

5 Things You Didn't Know About Gen Z

1. That’s not their real name.   The Z thing is basically a placeholder. As Zers go to work and show what they’re made of, a definitive name will emerge. But for now they (and we) have to put up with an annoying rage of names--IGens, Centennials, Plurals, Globals, 21st ers, Founders, etc. In the long term, put your money on Homelanders or on GenEdge, for a gen born on the edge of change. 2. Born to pinch and swipe.    Zs prefer to use 5 screens when multitasking.... Read More
Posted by Amy Lynch at Tuesday, November 1, 2016

Animation for Gentler Generations

Once upon a time, a boy named Finn and his magical dog Jake saved a candy princess from an evil king in the land of Ooo—and sparked a viral phenomenon. Since 2007, Adventure Time has garnered dozens of awards and 3 million viewers per episode--kids and adults in equal numbers.   I was fascinated when several Millennials told me they watch AT . What gives? Why would 20-somethings glom onto a seemingly naïve cartoon?   First, there’s the way it... Read More
Posted by Amy Lynch at Wednesday, September 30, 2015

Gen Z and Manufacturing

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Posted by Amy Lynch at Wednesday, August 19, 2015

The Gen Z Mystery

Research about Gen Z -- also called Homelanders, iGen, Gen Edge and Globals -- is still emerging, but all indications are that they are sturdy, resourceful and willing to work. Consider this comparison chart. Before you jump for joy, consider the questions below. Every generation has its strengths and its weaknesses, and Gen Z is no exception. What will Z attributes mean for your organization? Questions to Consider If Edgers are more... Read More
Posted by Amy Lynch at Wednesday, August 12, 2015

2015: The Generations Shift

This is a year of massive demographic changes. Shift One : Millennials inch ahead of Boomers in the workforce. Ms outnumber Booms by about 2%. Not a big margin yet, but growing quickly. Shift Two : Boomers are working, staying longer, so 3 generatins are basically even-steven in numbers. Booms, Gen X and Millennials all number right around 50 million each. The good news? Boomer vision, Gen X efficiency and Millennial innovation are all at your disposal. The... Read More
Posted by Amy Lynch at Wednesday, August 5, 2015

What's in a Name? Gen Edge

Move over Millennials. There's a new kid in town. Recently demographers and gen theorists documented a clear shift---distinct behaviors and attitudes that signaled the start of a new generation. Technology plays a role here. For people 19 and under, digital relationships and multi-tasking on five screens at once are the norm. In fact, many of them were read "Goodnight IPad" rather than "Goodnight Moon" at bedtime. Now the question -- what to... Read More
Posted by Amy Lynch at Wednesday, July 22, 2015

Gen Z Kids Are Like Their Great-Grandparents. Here's Why.

Alas, it’s the Millennials’ turn to feel old. Gen Z (also called Homelanders or GenEdge) is coming of age. The oldest Zs turn 22 this year.  They are the newest employees and interns in your company and the youngest people who buy what you sell. Zs are the kids in your house, teens at the mall, students in our classrooms, your nieces, nephews, and grandkids. Here’s the surprise. Gen Z shares generational DNA with their grandparents and... Read More
Posted by Amy Lynch at Wednesday, July 8, 2015
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Lynch@GenerationalEdge.com
615.944.6140
Nashville, Tennessee

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