Were still learning about Gen Z, born between 1995 and 2010, but the race is already on to engage this generation of digital, resourceful realists. If not to sell to them directly, then to influence them to, in turn, influence their Gen X parents to view brands favorably.
Why the imperative to create brand relationships with kids still in elementary and middle school? One reason. Their first language is digital.
As true digital natives (they don’t remember...