38 Killer Strategies You Can Use to Crush Gen Conflict Now!

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Amy Lynch

Generations Expert + Idea Warrior + Entrepreneur

Category: Manufacturing

Gen Z and Manufacturing

I have written about GenEdge (also called Gen Z or as Homelanders) as a generation poised to excel in manufacturing. Born after 1995, Edgers grew up assuming that tech ability and hands-on "hacking" are part of a basic skill set, not add-ons. And having grown up digital, they are hungry for DIY, tactile experiences. Edgers are into baking, building, carving and coding. Since elementary school, they’ve used YouTube to find out how to fix a bicycle or plant a garden.... Read More
Posted by Amy Lynch at Wednesday, August 19, 2015

Which Generation Are You REALLY at Work?

Sure, you were born into a generation. But then you went to work and encountered a culture shaped by generations before you. Company culture reflects the people who founded and grew the place. In order to succeed, you may have adopted ways of doing business from an earlier era.  Maybe you're a surreptitious Silent. Or not. In fact, if you’re curious, far-sighted or just plain rebellious, you may behave like a generation younger than you age group! Maybe... Read More
Posted by Amy Lynch at Wednesday, June 24, 2015

Marketing to Mini-Makers

Were still learning about Gen Z, born between 1995 and 2010, but the race is already on to engage this generation of digital, resourceful realists.  If not to sell to them directly, then to influence them to, in turn, influence their Gen X parents to view brands favorably. Why the imperative to create brand relationships with kids still in elementary and middle school? One reason. Their first language is digital. As true digital natives (they don’t remember before smartphon... Read More
Posted by Amy Lynch at Wednesday, September 24, 2014

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Lynch@GenerationalEdge.com
615.944.6140
Nashville, Tennessee

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