38 Killer Strategies You Can Use to Crush Gen Conflict Now!

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Amy Lynch

Generations Expert + Idea Warrior + Entrepreneur

Category: Marketing

Trust Me. Really. Honestly, Like, Just Trust Me. (Please)

Generations expert, Amy Lynch speaks to audiences from associations to Fortune 100s, from marketers to managers and educators. No matter who the audience, the issue of cross-generational trust always enters the conversation .   According to Pew Research, one in five Millennials say most people can be trusted. In contrast, one in three Gen Xers assume most people are trustworthy.  For half of all Boomers, the first impulse is to trust. So, if a... Read More
Posted by Amy Lynch
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Your Top 12 Burning Questions about the Generations

There’s so much fuss about generations these days. Do you wonder where all this interest is coming from or where it’s going? Do you wonder why generations shop differently, vote differently and have different notions about work ethic? You’re not alone. That’s why we made this top-12 list. If your question didn’t make the list, contact us . We are your go-to gen geeks. 1. What is the definition of a generation? Your generation is simply the group of people... Read More
Posted by Amy Lynch at Thursday, March 30, 2017
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Dear Agent: 5 Ways to Win My Business and 5 Sure Ways to Lose It. Sincerely, Millennials

We interviewed Millennials about buying investments and insurance. Here’s what they said: 5 Ways to Win My Business 1. Approach me through my parents . That’s OK by me so long as you have a product I need. I’ll still research the competition, but my parents’ recommendation means a lot. 2. Let me do this online . I want an easy-to-use online portal with 24/7 live chat support. If we never talk face to face, that’s OK. If we need to meet, try a coffee... Read More
Posted by Amy Lynch at Tuesday, February 28, 2017
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3 Words that Convince Boomers to say YES

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Posted by Amy Lynch at Wednesday, September 9, 2015
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Why a Generations Keynote?

“Why would I come to your generations keynote?” a friend asked me. “I already know I’m a Boomer, so what’s the point?” I considered my friend—a successful realtor, energetic, all over FaceBook and Twitter. “Is there an age group you just don’t like as clients?” I asked. “I like everybody,” she said. Then she paused. “But there’s this thing some people do that drives me crazy.” She... Read More
Posted by Amy Lynch at Wednesday, July 29, 2015
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Gecko Glam

Geico routinely goes over the top with ad campaigns, but the most popular star is the urbane green gecko. He is the quintessential Gen Xer, exasperated yet amused by the world around him.  Xers are the CNN generation, the first to grow up with exhaustive, 24/7 coverage of scandals and blunders in every sector.   Tweet this. The Xer response was to grow droll, underwhelmed, ironic. Xer humor is restrained. Never the belly-laugh of the Boomer, but the amsued half-smile of... Read More
Posted by Amy Lynch at Wednesday, November 19, 2014
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Gen Z is Here. And They Don't Blink.

The oldest Gen Zs are 21. They're on the job, in the market, in our families--and they are not mini-Millennials. A few years made a big difference--in fact, a generation's worth. Here's how.  Read More
Posted by Amy Lynch at Wednesday, November 12, 2014
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Do You Know Where the Sparkling Water Is?

A Boomer friend of mine was in a big box store searching for sparkling water, but without luck. When she saw a young store associate passing by, she stopped him and asked, “Do you know where the sparkling water is?” “No,” he said, and continued down the aisle. She called me on her cell, breathless with laughter. “I think I just met a Millennial,” she said. Millennials get a bad rep when it comes to customer service. Employers... Read More
Posted by Amy Lynch at Wednesday, October 15, 2014
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Marketing to Mini-Makers

Were still learning about Gen Z, born between 1995 and 2010, but the race is already on to engage this generation of digital, resourceful realists.  If not to sell to them directly, then to influence them to, in turn, influence their Gen X parents to view brands favorably. Why the imperative to create brand relationships with kids still in elementary and middle school? One reason. Their first language is digital. As true digital natives (they don’t remember... Read More
Posted by Amy Lynch at Wednesday, September 24, 2014
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Love a Brand? Bettcha Their Pitch is Generational

It pays, or in this case saves, to know your blind spots. In the Autumn. everything that will be remodeled next season is discounted. From swimsuits to cars, electronics, cookware, wine and bicycles, it’s the season to buy. With that in mind, consider your favorite brands. What are they? More importantly, how do they make you feel? Those feelings are no accident. Brands that win and keep us know us. They know our generation, not just marketing segmentation stats,... Read More
Posted by Amy Lynch at Wednesday, August 20, 2014
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