38 Killer Strategies You Can Use to Crush Gen Conflict Now!

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Amy Lynch

Generations Expert + Idea Warrior + Entrepreneur

Category: Sales

Dear Agent: 5 Ways to Win My Business and 5 Sure Ways to Lose It. Sincerely, Millennials

We interviewed Millennials about buying investments and insurance. Here’s what they said: 5 Ways to Win My Business 1. Approach me through my parents. That’s OK by me so long as you have a product I need. I’ll still research the competition, but my parents’ recommendation means a lot. 2. Let me do this online. I want an easy-to-use online portal with 24/7 live chat support. If we never talk face to face, that’s OK. If we need to meet, try a coffee house or som... Read More
Posted by Amy Lynch at Tuesday, February 28, 2017

3 Words that Convince Boomers to say YES

Each generation has trigger words that reveal the ideals we admire and the things we strive to be. Whether you market to Booms, work with them or want them to support your cause, use these words to win friends and influence people in the 50+ crowd. First, full disclosure. I’m a Boom, and as such I hesitate to give the game away. But fair is fair, and I’ll reveal Gen X trigger words in a coming blog. So go ahead, pluck the heartstrings of our deepest generational fears and val... Read More
Posted by Amy Lynch at Wednesday, September 9, 2015

Do You Know Where the Sparkling Water Is?

A Boomer friend of mine was in a big box store searching for sparkling water, but without luck. When she saw a young store associate passing by, she stopped him and asked, “Do you know where the sparkling water is?” “No,” he said, and continued down the aisle. She called me on her cell, breathless with laughter. “I think I just met a Millennial,” she said. Millennials get a bad rep when it comes to customer service. Employers consistently find the ... Read More
Posted by Amy Lynch at Wednesday, October 15, 2014

Marketing to Mini-Makers

Were still learning about Gen Z, born between 1995 and 2010, but the race is already on to engage this generation of digital, resourceful realists.  If not to sell to them directly, then to influence them to, in turn, influence their Gen X parents to view brands favorably. Why the imperative to create brand relationships with kids still in elementary and middle school? One reason. Their first language is digital. As true digital natives (they don’t remember before smartphon... Read More
Posted by Amy Lynch at Wednesday, September 24, 2014

Love a Brand? Bettcha Their Pitch is Generational

It pays, or in this case saves, to know your blind spots. In the Autumn. everything that will be remodeled next season is discounted. From swimsuits to cars, electronics, cookware, wine and bicycles, it’s the season to buy. With that in mind, consider your favorite brands. What are they? More importantly, how do they make you feel? Those feelings are no accident. Brands that win and keep us know us. They know our generation, not just marketing segmentation stats, but something ... Read More
Posted by Amy Lynch at Wednesday, August 20, 2014

Tweet This. (Or not)

I needed some help setting up bank-to-bank transfers. No biggie, but technical enough that I did the Boomer thing and actually walked into the branch in person. Think Throwback Thursday. The Millennial bank officer was helpful. Everything moved along nicely until he needed to go online to another bank’s site. “I can’t do that. We’re not allowed to access the Internet at work,” he said. I“What? Why not?” “So that we won’t spend time on ... Read More
Posted by Amy Lynch at Wednesday, July 30, 2014

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