Geico routinely goes over the top with ad campaigns, but the most popular star is the urbane green gecko. He is the quintessential Gen Xer, exasperated yet amused by the world around him.
Xers are the CNN generation, the first to grow up with exhaustive, 24/7 coverage of scandals and blunders in every sector. Tweet this. The Xer response was to grow droll, underwhelmed, ironic.
Xer humor is restrained. Never the belly-laugh of the Boomer, but the amsued half-smile of an observer.
Not comedy, but a send-up of comedy.
Want to sell to Gen X? Insert tongue in cheek, and cue the gecko. When a virtual green lizard complains about the quality of his virtual coffee, we are in the zone and Xers are ever-so-slightly amused. Game on.
Author, generations expert and entreprenuer, Amy Lynch works with companies that want to Harness the Power of Generational Intelligence.