Millennials are the next great volunteer generation! 75% of 20-somethings donated to causes last year, and 63% of them volunteered time. They are going to volunteer for somebody. Will it be you? Check the list!
Ms will support you because . . .
1. You give them new experiences. Millennials volunteers are drawn to unique experiences, learning opportunities or adventures. Help them spend their volunteer hours doing something they’ve never done before.
2. You respect Millennials’ time. Ms grew up busy and over-scheduled. Make volunteer training and opportunities efficient with little waiting around or downtime.
3. You invite them to give online. Millennials prefer giving on a website. Build your site for easy gives.
4. You show them the impact of your work and of their volunteer time/donations. Ms look for specific, small measurable outcomes. Measure impact and share it.
5. You make the volunteer/donation experience a conversation. Make a statement, ask a question, ask for input and ideas, connect Millennial volunteers to your leadership. Ms respond when you offer them a voice at the table.
6. You go to where they are already. When you are active in the social media spaces your volunteers already use, they integrate you organically into their lives.
7. You urge them to run with fast ideas. Flash giving and one-the-spot efforts give Millennials a sense of speed, influence, and accomplishment that old, long-term models and events don’t provide this digital gen.
8. You are transparent. Millennials and Gen X have seen lots of nonprofit scandal and mismanagement. Put all your info where they can find it easily.
9. You understand the Gig Economy. Don’t ask Millennials to commit to 150 hours for your organization. Ask for short “gigs” of one-time gives or one-time volunteer efforts. If the experience is good, they’ll come back for more.
10. You ARE a cause. Not because you have a cause, but because you walk the walk, and talk the talk in everything your organization does. Millennials expect your nonprofit to have a consistent and authentic culture.
Amy Lynch, Generational Speaker | @AmyLynchGenEdge
Let's Talk: 615-944-6140
President of Generational Edge, Amy Lynch has written and spoken about the generations for 15 years. She has spoken to 100s of groups from MTV and Comcast to Boeing, J&J and the staff of the U.S. Senate. Amy has been quoted in national publications, including The Washington Post, USA Today, Boston Globe, Huffington Post, Chicago Tribune and NBC Evening News, among others