“Why would I come to your generations keynote?” a friend asked me. “I already know I’m a Boomer, so what’s the point?” I considered my friend—a successful realtor, energetic, all over FaceBook and Twitter.
“Is there an age group you just don’t like as clients?” I asked.
“I like everybody,” she said. Then she paused. “But there’s this thing some people do that drives me crazy.” She went on to describe the skeptical, prove-it-to-me behavior of Generation X. “It’s like they don’t trust me,” she concluded.
“They don’t,” I said.
“So, how do I deal with that?”
I grinned. “Come to the keynote and find out.”
It’s fun to tease my friend, but her question was valid. Why should you hire a keynote speaker about generations? Especially now, when there’s already a certain amount of generational awareness in the air?
The answer is change—accelerating change. The four generations in your workforce today are not the four you had five years ago.
Starting now, we’re adding Gen Edge to Boomers, Gen X and Millennials. The same goes for clients and customers. Eighty-year-old Silents still buy, but Gen Zs under 20 interact with your brand and influence millions in spend.
Atracting talent in your workforce and winning the generations in your market require becoming a bonafide generational chameleon, adapting your tone, pitch and management style to the generations you need to reach.
This is why more clients are asking for keynotes that apply generational info to bottom-line business problems. They want keynotes on Marketing with Generational Intelligence, Innovating with Generational Intelligence, and Leading with Generational Intelligence. We're all aware of the generations. It's time to put generational theory to work.
Amy Lynch
Generational expert and keynote speaker, Amy Lynch helps the generations understand each other. She has spoken to 100s of groups from MTV and Comcast to Boeing, J&J and the staff of the U.S. Senate. Contact Amy about your next event.