38 Killer Strategies You Can Use to Crush Gen Conflict Now!

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Amy Lynch Keynotes
What's Your Gen IQ?

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What's Your Gen IQ? 

Are you ready to thrive?

Welcome to the perfect storm. The biggest demographic shift the workplace has ever seen collides with the Digital Revolution. This keynote reveals the critical role of Generational Intelligence--the combined brainpower of all age groups during times of accelerated change--and how to put it to work for you and your company. 

Outcomes: Participants leave this session able to

  • Predict and navigate disruption, rather than perpetually reacting to it.
  • Leverage the essential strengths each generation brings to the task of innovation.
  • Employ the trigger words and trigger tone each generation hears best, from brand new Gen Z to seen-it-all-before Boomers.
  • Recognize and master the steps of Gen IQ: Awareness, Curiosity and Flip Moments.
  • Book Amy

The Disruption of Gen Z 

Gen Z is Here, and they are not who we expected.

Gen Z is entering the workplace at 4.5 million each year. Realistic, resourceful and resilient, they have not been coddled. For these digital natives, network thinking is a given, along with hands-on, DIY values. Zs are builders and fixers, a generation adept at hacking life. If they don't have a solution, they find one. If they can't find one, they make one. Don't expect them to pursue traditional careers so much as forge their own paths--and that means you'll have to learn to manage differently! This interactive session supplies strategies for attracting, managing and communicating with this surprising generation.

Outcomes: Attendees leave this session able to

  • Describe the events and conditions that shaped this resourceful, realistic generation.
  • Predict Z’s likely reaction to organizational culture and policy.
  • Anticipate communication differences and problems between Z and other generations.
  • Create a management style that builds on Gen Z DIY values.

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Market with Gen IQ

From Millennial and Gen X to Boomer and Gen Z, each generation listens for its trigger words and signature tone in your brand messaging. If they hear it, you’re in. If not, they look elsewhere. In this interactive session, Amy reveals the crucial values and surprising trends that drive brand relationship and brand loyalty for each generation in your multi-gen market.

Outcomes: Attendees leave this session able to

  • Win the trust of target generations by building the appropriate brand position as ally or authority.
  • Create messaging that leverages the underlying value—individuality, independence or impact—that garners response from each generation.
  • Anticipate and plan for generation-specific objections.
  • Define brand loyalty in the context of generational traits and behaviors.
  • Predict how emerging technologies, cultural trends and major events will impact generational relationships with your brand.
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Unlock Millennial Potential.

the hard costs of generational disengagment, and how to get the results you need from your young workforce.

Young generations come to work with expectations unimaginable a few years ago. They respond to management in ways we don’t expect, unless we’ve figured out how to manage like we mean it. Like we mean for them to contribute, like we mean for them to stay. When we do, this young, collaborative cohort contributes like no other. 

Outcomes: Participants leave this session able to

  • Define and appreciate the Millennial mindset about work ethic.
  • Motivate young workers by providing purpose, challenge and ongoing learning.
  • Facilitate the input and collaboration young gens need in order to do their best work.
  • Structure schedules and hours in ways Millennials understand.
  • Enhance loyalty.
    Book Amy

NEW FOR 2018

Power, Generations and Elections

Forget Political Parties. The Real Story this year is Generations.

Get ready for a once-in-a-lifetime power shift. The 2018 elections signal the end of a Boomer-dominated Congress and the rise of younger generations who reject politics as usual. If Gen X wins a majority in the House this year, they will push for efficiency. Forget right and left, liberal and conservative. Just get it done. 

Meanwhile, 76 million Millennials make up the midterm’s biggest potential block of voters—and most identify as independents. Add 16 million Gen Zs of voting age, and you’ve got a juggernaut at the polls. What do they want? It’s complicated. Millennials lean populist, while Zs are fiscal conservatives but social libertarians. Neither will vote a party line, but they will flock to causes.

How will all  this affect business, and your business in particular?

Amy brings eye-opening demographic research to this interactive session as she reveals likely industry impact of the upcoming elections. With divisions and dissatisfaction running high this year, the elections will be fascinating to watch—especially if you know how to track the generations in play.

Book Amy

Don't Let Generational Conflict Kill Your Innovation.

Make Innovation Everybody's Job. Drive Innovation with Gen IQ.

How can you be nimble enough to thrive when everything keeps changing? Make innovation everybody's job. Create a multi-generational culture that not only encourages innovation, but requires it. In this interactive session, Amy reveals the conditions that free each generation to take risks, push the limits and create the breakthrough solutions you need now.

Outcomes: Attendees leave this session able to

  • Compare and contrast the ways different generations define and approach innovation.
  • Delineate the reasons each generation may fall short regarding innovation.
  • Structure opportunities for input and collaboration—as well as for individual innovation.
  • Make ITO (innovation time out) part of your culture.
  • Create the conditions that free each generation to take risks, push the limits and create breakthrough solutions.
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Generational Intelligence for Entrepreneurs

Increase Your Odds of Success with Strategic Generational Diversity.

Investors prefer to fund startups whose co-founders have complementary skills and experiences. Strategic diversity is essential, including generational diversity. Multi-gen startups combine multiple perspectives. They make better decisions and innovate more often

In this interactive session, Amy shares her own hard-won experiences as an entrepreneur and the lessons she learned about making sure multiple generations are on board. With examples and research from around the world, she reveals the cognitive strengths each generation brings to entrepreneurship and demonstrates how those diverse strengths add up to success.

A regular contributor to Entrepreneur Magazine, Amy is an avid fan of small businesses. She keynotes 4GenNow conferences, which bring together, match and advise multiple generations of entrepreneurs. For a full schedule, click here. Or ask Amy to address internal entrepreneurship for your company.

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Your New Workforce

Three Surprising Keys to Loyalty. Grow Me. Give Me Time. Talk to Me.

Who will be on your team in two years or in 10? What will their talents, strengths and weaknesses be? How can you adapt your leadership development, training programs and policy to deeply engage the mix of new and experienced employees you have now—and the fresh talent that’s coming soon?

 In this interactive session, we’ll reveal the makeup of your evolving workforce. Then, using three simple guidelines—Grow Me. Give Me Time. Talk to Me.—we’ll uncover strategies you can use immediately to build teams with strategic talent diversity and go-get-em motivation.

Attendees learn:

  • Words that Work: Ways to start and maintain a meaningful dialog with each generation
  • Time Talk: Strategies that end conflict about time, schedules and “work ethic”
  • Keys to Multi-Gen Innovation: The essential conditions that set young generations free to create solutions
  • Rewards that Work: Bottom-line incentives and benefits that matter to young generations. (Hint: it’s not about money.
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Keynotes for Specific Industries

Find the right keynote for your industry. 

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Generational Play of the Week 

90% of employees say generational conflict wastes their time and lowers their productivity. -Forbes
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Working with Generation X, Millennials, Gen Z and Baby Boomers all at the same time gets complicated. Make it simpler with the Gen Edge Play of the Week every Monday, complete with words to say and how-to instructions.

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37 Killer Strategies

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